Big idea

The other day i was watching this show on CNBC called the "Big Idea". It was so amazing to see how creative ideas can bring in millions of dollars. One idea was the "super fit ring". We all know how every now & then we have great difficulties removing the ring from the finger. The knuckle acts as a bottleneck. This person designed a split ring whereby one part of the ring slips into the groove in the other part seamlessly. The ring splits open when u press on the groove & can easily be removed from the finger. Simple idea but very effective.


The more i think about it, it becomes clear that ideas spring to persons who have a probing mind. There are everyday things happening around us & most of us accept it & adjust to it even if it causes hardship. There are some who question status-quo & these are the people who get new ideas. Whether it be a product,service,process,or a safety aspect , we need to challenge our mind to see how it can be improved . Once we add value, the customer is prepared to pay a better price. But to add value, we must tell ourselves " there must be a better way of doing it"